A green pioneer for over a decade

Back in 2010, Roma Netherlands chose a green façade as part of the renovation of its office building in Raamsdonksveer. The 51 m² SemperGreenwall gives the entrance a welcoming look and shows that sustainable business practices can be visible and lasting, even on industrial estates.

Proven sustainable

Green for more than ten years, with minimal intervention and long-lasting quality.

Cooler and more comfortable

The planted façade blocks direct sunlight and lowers temperatures in and around the building.

Green appearance, strong statement

The living wall highlights Roma’s sustainable operations and long-term vision.

Sempergreen living wall Roma Raamsdonksveer wall

A green entrance with a clear message

In Raamsdonksveer, Roma Netherlands showed early on that sustainability is more than a promise on paper. During the renovation of its office building in 2010, the company opted for a 51 m² green façade, making Roma one of the pioneers of living walls in the Netherlands. The SemperGreenwall gives the entrance a warm, inviting appearance and creates a striking contrast with the often grey surroundings of industrial areas.

At the same time, the greenery contributes to a more pleasant working environment: the plants block direct sunlight, reducing heat build-up on the façade and keeping the building cooler in summer. Greenery that not only looks good, but delivers tangible benefits.

More than ten years of proven greenery

The green façade in Raamsdonksveer demonstrates that façade greening is not a temporary intervention, but a long-term investment. Thanks to strong root development, automatic irrigation and periodic maintenance, the SemperGreenwall remains healthy and vibrant after all these years. The wall stays green throughout the seasons and continues to enhance the building’s appearance. It is living proof that green façades can be reliable and low-maintenance in the long run.

From efficient business park to liveable workplace

Industrial estates and office parks are rarely known for their green character. They are often designed around efficiency, with extensive paving and little attention to liveability. The result is heat stress, water runoff issues and low biodiversity, despite the fact that these areas are used intensively every day by a large part of the workforce. Roma shows that it can be done differently. With relatively simple measures such as façade greening, a grey working environment can be transformed into a place where people and nature are more in balance.

Greening business parks delivers more than ecological benefits alone, it also has a direct impact on the people who work there. Greenery reduces stress, improves concentration and dampens ambient noise. In addition, living façades contribute to cleaner air and a more comfortable microclimate. For employees, this means a more pleasant working day; for visitors, a welcoming first impression. Roma’s green façade is therefore not just a calling card, but an investment in wellbeing.

Roma’s green façade is therefore not just a calling card, but an investment in wellbeing

Plants that follow light and seasons

The planting design of the green façade has been carefully composed and tailored to the building’s sun orientation. Species that thrive in full sun and heat are combined with plants that prefer partial shade. This keeps the façade balanced throughout the year. As the seasons change, the colour palette subtly evolves: fresh and full in spring, rich and layered in summer, calmer in winter. The result is a living façade that remains natural and expressive all year round.

Business parks account for a significant share of the built environment in the Netherlands, so every greening measure makes a difference. Green façades and roofs support biodiversity, water retention and the reduction of heat stress. They also contribute points within certifications such as BREEAM and LEED. Roma Netherlands demonstrated early on what a future-oriented business park can look like, a choice that remains relevant today and is perhaps more important than ever.

Sempergreen living wall Roma Raamsdonksveer bridge

Sempergreen living wall Roma Raamsdonksveer side

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